From uncertainty to a clear route
Understand where your industrial product fits in India before committing to a local office or distribution model.
- Buyer and application mapping
- Positioning and channel options
- Market-entry action plan
Industrial expertise. Local perspective.
Market entry, sourcing and business development for European industrial companies.
Your technology has a market to find. We help you understand the buyers, build the right relationships and turn your India plans into practical next steps.
Delhi, India · Supporting European industrial businesses

Research before you commit.
Buyers, partners and talent.
Practical local follow-through.
A focused engagement, from the first market question to the next commercial conversation.
From uncertainty to a clear route
Understand where your industrial product fits in India before committing to a local office or distribution model.
From names to useful conversations
Find potential distributors and manufacturing customers, then keep the right conversations moving.
From requirement to supply options
Connect requirements with industrial suppliers in India and China, with practical commercial support.
From a plan to local capability
Support the search for people and the local coordination your India plan needs.
For European manufacturers ready to test the Indian market, find a partner or build a stronger local presence.
For European industrial companies, Grit helps translate a good product into a local market plan: who to approach, how to position it and what to do next.

Delhi, India
Several years in the industrial products business in India, with a background working with MTDCNC, the global machine-tool media platform.
That experience brings familiarity with manufacturing businesses, industry conversations and trade events. It helps shape relevant buyer conversations and a better understanding of where your product can fit.
Consulting and local business development are provided by Grit. Media services and third-party commitments are scoped separately.
Your product, ideal customer and the question you need answered about India.
Buyers, channels and potential partners, with the strongest routes to test.
Relevant introductions, meetings and practical commercial follow-up.
Use the market response to choose the next step for local growth.

Begin with applications, customer needs and the buying process, rather than a list of names.
Compare direct buyer conversations and potential partners before choosing a local model.
Define the decision your first engagement should help you make, then shape the work around it.
No. The first engagement can focus on research, buyer conversations and partner search before you decide whether an office is needed.
European industrial companies exploring India: manufacturers looking for customers, distributors, sourcing options or local commercial support.
Machine tools, automation, manufacturing technology, tooling and industrial products. We start with your product, ideal customer and route to market.
No. Grit provides consulting and local business development. Any media campaign or third-party service is scoped separately.
A short product overview, target customers, current India presence and the question you want answered. Share those by email or WhatsApp to start.
We map the buyers and applications for your product, shortlist potential distributors and partners, and arrange introductions and meetings. You then compare routes before committing to a local model.
Yes. Grit connects requirements with industrial suppliers in India and China, with supplier shortlisting, quotation coordination and commercial follow-through.
Grit Technology Consulting is based in Delhi, India, and supports European industrial businesses remotely and on the ground in India.
Tell Ashutosh what you make, who you want to reach and where you need local support.